Oh hey… Before I begin this blog post, I wanted to treat you to some crazy facts about email:

- There are more than 100 billion pieces of SPAM email sent around the world every single day!

- The number of spam email messages sent around the globe each month numbers in the trillions!

- More than 80% of all that SPAM is sent by fewer than 200 individuals

- Despite the crushing number of SPAM messages sent each month, email continues to deliver a higher Return On Investment than any other form of marketing

Ok, Now that I got those interesting numbers out of my system, let’s get back to the regularly scheduled blog post! Did you know that email is still considered the #1 highest return on investment form of marketing in the world? Here are some facts you need to consider that can help you with your own email mortgage marketing efforts:

• The best days to send email are Tuesday, Wednesday and Thursday
• The best time of day to send email is after 9:30 but before 2:00
• Never use red colored font in a professional email (Sets off SPAM flags)
• Keep your subject lines shorter than 35 characters whenever possible
• “Long term prospects” (Those who are not in the market for at least 6 months) should get 1 email per month, whereas shorter term prospects should get emailed 2 – 3 times per month
• Send usable information free of blatant advertising
• Add your Twitter and FaceBook profile links to your email signature (If you have professional profiles setup)

Those are some pretty impressive numbers: a $43.08 return on investment for every dollar spent! Where else can you get those types of conversions? Direct mail? Magazine ads? Radio? Hiring telemarketers? Nope…

Use the tips I provided above, and and you will see an improvement in your own email marketing efforts. But there’s one more tip I have for you that absolutely must be observed:

- Use a permission based email list only! Do not SPAM! -

It’s far easier than you imagine to build a permission based email list. It doesn’t need to be a long and drawn out process. If you make use of a marketing-grade auto-responder system, all of your follow-up efforts will be automated and save you a truck-load of time, while delivering fresh, warm leads to you on a regular basis as the prospects begin to convert and respond to your efforts. I generally grow my own email list by 250 – 300 fresh emails per month. Would you like to do the same?

Let me show you how.